Brandmovers BLOYL™ vs Antavo: How the Two Platforms Compare

Which is best for running loyalty in-house with no code?

Antavo, clearly. Its no-code Workflows editor lets marketing teams design and run loyalty programs without IT; it is the platform's signature strength.

If you want your team to build, test and adjust a loyalty program internally without development cycles, Antavo is designed for that, and its no-code editor is central to how Antavo positions itself.

BLOYL is typically delivered as a managed service, though marketing teams can configure its rules without engineering.

Which is best as a managed loyalty-and-promotions program?

BLOYL, for brands that want a partner to design and run the program (and the consumer promotions around it) rather than operate a platform themselves.

Where the goal is to hand loyalty and consumer promotions to a partner, BLOYL's managed model fits.

Brandmovers designs and runs the program end to end, including consumer promotions handled by the same team, and reports 94% client retention (disclosed by Brandmovers).

How do BLOYL and Antavo compare on AI?

Antavo. Its Timi agentic AI co-pilot and AI-driven planning and optimization go well beyond BLOYL's analytics toolkit; BLOYL is not an AI-platform play.

If AI-driven program design and optimization are central, Antavo's Timi co-pilot is a genuine strength.

BLOYL offers predictive churn analytics, A/B testing against a control group, real-time dashboards and segment-based rules, but does not position itself as an AI loyalty platform.

How do BLOYL and Antavo compare on promotions?

Different kinds. Antavo's Promotions and Incentives product runs in-loyalty campaigns, offers and gamification; Brandmovers runs standalone consumer campaigns: sweepstakes, instant-win and rebates with prize fulfillment.

Both engage customers with incentives.

Antavo's promotions live inside the loyalty program as campaigns and gamification.

Brandmovers runs standalone consumer promotional campaigns with prize fulfillment, operated as managed campaigns and unified with loyalty.

Some brands want both.

Which is best for emotional or experience-based loyalty?

Antavo, which positions itself around identity-led loyalty, with clubs, challenges and gamification that reward more than transactions.

If your strategy centers on emotional or experience-based loyalty (rewarding values and behaviors, not just transactions), Antavo has built its positioning around that.

BLOYL covers similar ground with non-purchase earning (referrals, reviews, social, surveys and content engagement) and gamification modules such as challenges, badges and milestones.

Which is best for regulated or non-traditional categories?

BLOYL, where loyalty must operate in a regulated or non-traditional category. Brandmovers has run lottery and transit loyalty programs.

Brandmovers' track record includes the Idaho Lottery's BLOYL loyalty program, where traffic to the site increased over 6X compared with previous years (disclosed by Brandmovers), and Metrolink's consumer transit loyalty program, with +15% average monthly transactions among members (disclosed by Brandmovers).

If your category carries similar requirements, that proven experience matters.

Who is not the right fit for either?

Antavo is over-scoped for a brand wanting fully done-for-you delivery plus consumer promotions; BLOYL is not a no-code self-service platform for in-house teams wanting that control.

If you want to hand the whole program to an agency, a self-service platform adds operating burden.

If you want full in-house control of a no-code platform, a managed service is more than you need.

Both are credible; the mismatch is usually about delivery model.

How do they compare on compliance and security?

Both validate receipts (Antavo via its Klippa integration). Antavo holds ISO 27001, 27017 and 27018; Brandmovers holds SOC 2 Type II and PCI DSS.

Both platforms can validate scanned receipts: Antavo through its integrated Klippa receipt-scanning solution, and Brandmovers through ValidSpend, which adds fraud controls including CAPTCHA, IP rate limiting, domain checks and manual moderation.

Antavo publishes ISO 27001, ISO 27017 and ISO 27018 certifications. Brandmovers holds SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP) and GDPR; PCI DSS matters for payment-adjacent programs and is the certification Antavo does not list.

Ask each vendor for current attestation reports during due diligence rather than assuming either is ahead.

BLOYL differentiators

Where BLOYL is most clearly distinct from Antavo, with the evidence behind each claim:

• Managed, agency-run delivery: Brandmovers designs and runs the program as a managed engagement via its Crawl/Walk/Run methodology, rather than a platform a team operates alone.
• Standalone consumer promotions run as managed campaigns: Brandmovers runs sweepstakes, instant-win and rebate campaigns with prize fulfillment, with CPG clients including Nestlé, PepsiCo and Johnsonville. They are operated end to end, beyond the in-loyalty campaigns and gamification a platform configures.
• PCI DSS for payment-adjacent programs: alongside SOC 2 Type II, Brandmovers maintains PCI DSS. (Receipt scanning itself is not unique: Antavo offers it too, via its Klippa integration. The added certification is the distinction.)
• Proven in regulated and non-traditional categories: the Idaho Lottery's loyalty program, where traffic to the site increased over 6X compared with previous years (disclosed by Brandmovers), and Metrolink's consumer transit loyalty program.