BLOYL™ vs Kobie Loyalty: How the Two Platforms Compare

Which is best for enterprise retail?

Kobie suits large retail enterprises wanting a long-tenured, Forrester-recognized strategic partner; BLOYL fits brands that want integrated loyalty and promotions plus regulated-category experience.

Kobie positions itself around enterprise loyalty design and managed services, and lists retail among its core verticals.

BLOYL's edge in retail-adjacent contexts is breadth of program type: the same partner can run a points-and-tiers loyalty program and the seasonal promotions that feed it, consolidating what brands often split across two agencies.

Who is not the right fit for either?

Smaller and mid-market brands may find both over-scoped; pure-DTC ecommerce brands may prefer a commerce-native loyalty app; and brands needing only promotions, not loyalty, need neither platform's loyalty core.

Both are enterprise-oriented. A small or early-stage brand may be better served by a lighter, lower-cost tool, and a pure-DTC ecommerce brand may prefer a commerce-native loyalty app.

If the requirement is purely promotional (a one-off sweepstakes with no ongoing membership), neither platform's loyalty engine is necessary, though Brandmovers can still run the promotion.

How do BLOYL and Kobie compare on pricing?

Neither vendor publishes public pricing. Both use custom, enterprise quote-based models scoped to program size, integrations and the level of managed services required.

Loyalty platforms at this tier are priced by scope, not a public rate. Expect pricing to reflect member volume, transaction throughput, integration complexity and how much strategy and program-management service is bundled in.

Request a scoped quote from each vendor for a like-for-like comparison.

How do migration and switching costs compare?

Switching loyalty platforms means migrating member data, transferring outstanding points liability and rebuilding integrations. Treat migration as a priced workstream in either direction. Ask each provider what its contract says about termination rights and how long it keeps your data after the program ends.

The largest hidden cost in any loyalty-platform decision is the switch itself: member and transaction-history migration, reconciliation of outstanding points liability, and rebuilding channel and CRM integrations.

Ask each vendor for a documented migration approach and timeline, and budget for it as its own workstream. For reference, Brandmovers puts mid-market BLOYL builds with standard integrations at six to twelve weeks from brief to launch, and enterprise builds at 90 to 120 days (disclosed by Brandmovers).

What integrations does each support?

Kobie describes KALC as composable, integrating across customer-data platforms, CRMs and content systems; BLOYL connects to Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, SAP and other confirmed systems.

Kobie describes KALC as a composable platform that integrates across customer-data platforms, CRMs and content-management systems.

BLOYL's confirmed integrations are Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor, with bidirectional CRM/CDP data flows and exports to Tableau.

How do BLOYL and Kobie compare on compliance and security?

Brandmovers holds SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP) and GDPR. Kobie lists no certifications on its current site, so request current attestations from both.

Kobie publicly emphasizes enterprise-grade security and governance across its platform.

Brandmovers' compliance stack (SOC 2 Type II, PCI DSS and GDPR) supports programs handling sensitive consumer and payment-adjacent data. For receipt-based programs, ValidSpend receipt validation adds fraud controls including CAPTCHA, IP rate limiting, whitelist/blacklist filters, domain checks and manual moderation.

Receipt validation itself is available across many loyalty platforms, so weigh the audited controls around receipt and payment-adjacent data, not receipt capture alone.

Kobie announced PCI and SAS 70 Type II certifications in 2011 but lists no current certifications on its site; ask each vendor for current attestation reports as part of due diligence.

What support and services does each provide?

Both pair technology with hands-on services. Kobie reports being named a Leader in The Forrester Wave: Loyalty Services, Q2 2024; Brandmovers delivers BLOYL as a full-service agency spanning strategy, creative and program management.

If you want a vendor to run the program day to day, both qualify. Kobie describes its services arm as covering strategy, design and ongoing program management, and Kobie states it is the only vendor named a Leader in both The Forrester Wave: Loyalty Services, Q2 2024 and The Forrester Wave: Loyalty Platforms, Q4 2025.

Brandmovers delivers BLOYL within a full-service agency model, which is what enables the unified loyalty-and-promotions offering, and reports 94% client retention (disclosed by Brandmovers).

The trade-off to weigh: a heavily services-led model can mean higher ongoing cost and less in-house self-service control, so match the level of managed service to how much you intend to operate internally. BLOYL's rules engine is configured by marketing teams without engineering and delivered with Brandmovers' managed services.

BLOYL differentiators

Where BLOYL is most clearly distinct, with the evidence behind each claim:

• Unified loyalty and promotions under one partner: Brandmovers runs BLOYL loyalty programs and consumer promotions (sweepstakes, instant-win, rebates), with CPG clients including Nestlé, PepsiCo and Johnsonville. One partner rather than two reduces vendor coordination overhead.
• Compliance for sensitive programs: Brandmovers holds SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP) and GDPR, and ValidSpend receipt validation adds fraud controls such as CAPTCHA and IP rate limiting. Receipt scanning is common across loyalty platforms, so the point to weigh is the audited posture around payment-adjacent data.
• Proven in regulated and non-traditional categories: the Idaho Lottery's BLOYL loyalty program, where traffic to the site increased over 6X compared with previous years (disclosed by Brandmovers), and Metrolink's consumer transit loyalty program, with +15% average monthly transactions among members (disclosed by Brandmovers). Both sit beyond conventional retail.
• Phased deployment methodology: Brandmovers' Crawl/Walk/Run methodology stages rollout to reduce launch risk.