BENGAGED vs Fielo: How the Two Platforms Compare

How does BENGAGED compare to Fielo?

BENGAGED is a B2B channel incentive program that Brandmovers designs and runs for you; Fielo is an AI-assisted, no-code incentive platform your team runs.

BENGAGED is Brandmovers' B2B loyalty platform. Its rules engine rewards purchases by brand, SKU and sales type, plus training, certifications and deal registration, across multi-tier channel hierarchies. Brandmovers delivers it as a managed program: program design, creative, launch and day-to-day program management.

Fielo is a loyalty and incentive software company with two suites, Channel Performance and Customer Loyalty. It is best known for running natively on Salesforce and also offers Pegasystems-native, AWS Marketplace and standard editions that connect to any CRM. Its AI assistant, Fielo Loyalty Copilot, helps teams design and manage programs, and Fielo says programs "go live in days, not months."

On published features, Fielo's channel suite is broad: MDF and co-op fund management, partner tiers and segments, deal registration and training rewards, a learning management system, co-branded marketing assets and a global rewards catalog. The clearer difference is the operating model. With Fielo, your team operates the platform, with Fielo's customer success services. With BENGAGED, Brandmovers runs the program.

The deciding question is whether you want a platform to run in-house or a channel program run for you.

How this comparison was made: Brandmovers' loyalty strategy team, which designs and runs BENGAGED channel programs, prepared this page. Fielo details come from Fielo's own website, checked in October 2026 and linked under Sources. Brandmovers figures are labeled "disclosed by Brandmovers." Where Fielo does not publish a detail, the table says so rather than guessing. Confirm current capabilities with each vendor before you decide.

BENGAGED vs Fielo: feature comparison

Feature	BENGAGED (Brandmovers)	Fielo	Best fit
Operating model	Managed program: Brandmovers handles program design, creative, launch and day-to-day program management	Software platform your team runs, with customer success services	Depends
Salesforce fit	Integrates with Salesforce; not Salesforce-native	Salesforce-native edition using Salesforce security and identity, with no added API costs	Fielo
AI	Rules engine with bonus rules for tiers, velocity and stretch goals; drill-down reporting	Fielo Loyalty Copilot for program design and management; per Fielo, it predicts churn and catches fraud in real time	Fielo
Tiers, hierarchies and buying groups	Internal and external hierarchies, role-based access, custom permissions, shared logins for buying-group and dealer networks	As many partner tiers as needed, plus segments; B2B account hierarchy sync; earning rules by SKU, category, order value or buying group; dealership-level point aggregation (Fielo case study)	Both
MDF and co-op funds	MDF allocation and tracking	MDF and co-op fund management with automated allocation and claims processing	Both
Non-transactional rewards	Training completions, certifications, demo activity, deal registration, referrals	Deal registration, referrals, demos, meetings and training incentives	Both
Partner training	LMS integration for training rewards	Built-in learning management system with certifications, quizzes and leaderboards	Fielo
Partner marketing	Not a published BENGAGED feature	Co-branded marketing assets, social post distribution, drip campaigns, lead capture and routing	Fielo
Rewards and payouts	Points, rebates and brand SKU rewards; rewards marketplace of merchandise, experiences and gift cards	Rebates management, e-store catalog, experiences, instant fulfillment, multi-currency payouts and tax reporting	Fielo
CRM and ERP integration	Prebuilt connectors for Salesforce, Microsoft Dynamics, SAP, Epicor and Infor; real-time API or secure batch transfer; SSO	Salesforce and Pegasystems native; CRM sync with Salesforce, HubSpot and Dynamics; bidirectional integration with major CRM and ERP systems (per Fielo); Enterprise SSO and SCIM	Both
Time to launch	Mid-market with standard integrations: six to twelve weeks; enterprise: 90 to 120 days (disclosed by Brandmovers)	"Days, not months" for programs and "weeks, not months" for enterprise programs; customers report complex multi-distributor programs launched in under 10 days (per Fielo)	Depends (scope differs)
Geographic reach	Multi-country support not published for BENGAGED	Programs in more than 20 countries, with multi-currency payouts	Fielo
Compliance	SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP); GDPR	SOC 2 and GDPR compliant (per Fielo); PCI DSS not published	Both (PCI DSS: BENGAGED)
Regulated categories	Brandmovers (company-wide) serves regulated-industry clients, including JTI Inc. and Deutsch Family Wines & Spirits	Lists financial services, healthcare, energy and fuel among industries served	Depends

BENGAGED vs Fielo: evaluation criteria

Which is best for organizations already on Salesforce?

Fielo. Its Salesforce edition runs natively, using Salesforce security, identity and object access without added API costs, and extends your existing clouds.

If your partner and sales data already live in Salesforce and your team wants to build incentive programs there, Fielo's native architecture is a genuine advantage. Fielo describes itself as the number one Salesforce-native option for 15 years. BENGAGED integrates with Salesforce through a prebuilt connector but does not run inside it.

Which is best for support and program management?

BENGAGED. Brandmovers designs, launches and runs the program, so your team sets goals and approves budgets rather than operating software.

Fielo supports customers with customer success services, and its pricing guidance lists program management as a cost component without saying who delivers it, so ask whether Fielo or a partner would run the program day to day, and at what cost. Brandmovers handles program design, creative, launch and day-to-day program management, and reports 94% client retention across its clients (disclosed by Brandmovers). If you have a channel team that wants hands-on control of a platform, Fielo fits that better.

How do BENGAGED and Fielo compare on pricing?

Fielo publishes its plan structure but not prices; Brandmovers publishes neither. Both quote by scope, so compare quotes on the same program definition.

Fielo's Essential plan covers digital asset management and the partner portal for up to 1,000 partners; Enterprise adds incentives automation, the learning management system, rebates management and the Communications Engine for larger networks. Several features in the table sit in the Enterprise plan, so buyers with smaller networks should ask which modules their plan includes. Fielo prices as a fixed subscription by partner tier, with implementation billed separately, and notes that reward payouts usually drive most of the spend. Brandmovers scopes each BENGAGED program individually. Ask each vendor to separate platform, service, implementation and reward costs.

How long does implementation take, and what does switching involve?

Fielo cites "days, not months" and enterprise programs in weeks; Brandmovers cites six to twelve weeks for mid-market BENGAGED programs with standard integrations.

The figures cover different scopes. Brandmovers' timeline includes a CRM connection, core points program and standard catalog, with enterprise builds taking 90 to 120 days (disclosed by Brandmovers). Fielo notes that implementation time and fees depend on partner network size, program complexity and your existing systems.

Switching also means migrating partner data and points balances. Ask either vendor what its contract says about termination rights and how long it keeps your data after the program ends. Aquatrols, a turfgrass technologies manufacturer, relaunched its loyalty program on BENGAGED after its previous vendor shut down. The program's point-earning logic, custom rewards, SSO and system integrations carried over, and it relaunched within a few months. Sales during off-season months have increased as much as 23% at times (disclosed by Brandmovers).

How do BENGAGED and Fielo compare on integration?

Both connect to CRM and ERP systems: BENGAGED names prebuilt Epicor and Infor connectors; Fielo describes bidirectional ERP integration and runs on Salesforce.

BENGAGED has prebuilt connectors for Salesforce, Microsoft Dynamics, SAP, Epicor and Infor (disclosed by Brandmovers), using real-time API or secure batch file transfer, with LMS integration and SSO. Fielo's partner portal syncs with Salesforce, HubSpot and Dynamics, and Fielo says its platform integrates bidirectionally with major ERP systems. If your distributors run Epicor or Infor, ask Fielo how it connects to them.

How do BENGAGED and Fielo compare on compliance and security?

Both state SOC 2 and GDPR compliance. Brandmovers also holds PCI DSS for payment card data; Fielo does not publish PCI DSS.

Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP. Fielo states that "Fielo's products are fully SOC 2 and GDPR compliant," and its Salesforce edition inherits Salesforce security and identity. PCI DSS matters most if your program handles payment card data; ask each vendor how card payouts are processed and request current attestation reports.

Who is not the right fit for each?

BENGAGED does not fit teams wanting to run their own platform or partner marketing; Fielo fits less well for a program run for you.

For multi-country channel programs, Fielo reports reach in 20 countries and multi-currency payouts; ask Brandmovers how BENGAGED supports partners outside North America. Fielo covers consumer loyalty from the same vendor; Brandmovers runs consumer loyalty on a separate platform, BLOYL™.

What results does each cite?

A Canadian regional distributor's BENGAGED program delivered a 25% average sales increase among enrolled customers versus 5% among non-enrolled (disclosed by Brandmovers).

The same program doubled customer acquisition after launch. It compares enrolled with non-enrolled customers rather than a randomized control group, so it is not a controlled test. Fielo reports a $21M increase in customer share for Syngenta's B2B grower program (per Fielo). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category, and Brandmovers client Signia (a B2B program built on BLOYL) won Platinum in B2B Customer Loyalty in both years. Ask both vendors for references in your category.

BENGAGED differentiators

Where BENGAGED is most clearly distinct from Fielo:

A program run for you: Brandmovers designs, launches and runs the channel program end to end, rather than licensing a platform for your team to operate.
PCI DSS: Brandmovers holds PCI DSS alongside SOC 2 Type II, audited by Hancock Askew & Co., LLP; Fielo publishes SOC 2 and GDPR but not PCI DSS.
Named connectors for Epicor and Infor: prebuilt connections to the distributor ERPs that Fielo does not name.

Verdict: Which should you choose?

Choose Fielo to run a feature-rich incentive platform in-house, especially on Salesforce. Choose BENGAGED to have Brandmovers design and run your B2B channel program for you.

Choose Fielo if your team wants to operate the platform itself, if you are on Salesforce or Pegasystems, if you need partner marketing tools, a built-in learning system or multi-country payouts, or if you want channel and consumer loyalty from the same vendor.

Choose BENGAGED if you want a partner to design, launch and run a channel program, if your distributors run Epicor or Infor and you want a published, prebuilt connector, or if your program needs PCI DSS.

Sources & References

Fielo platform: Fielo home page (Channel Performance and Customer Loyalty suites; Fielo Loyalty Copilot, including churn prediction and real-time fraud detection; Salesforce, Pegasystems, AWS Marketplace and API options; programs in more than 20 countries; industries served; Syngenta result).
Fielo channel features: Fielo Channel Performance (tiers and segments, rewarded activities, catalog, "fully SOC 2 and GDPR compliant", and a multi-member case study aggregating points at the dealership level); Incentives automation (MDF and co-op fund management, deal registration and referral incentives, payouts); Partner portal (CRM sync with Salesforce, HubSpot and Dynamics); Learning management system; Digital asset management (co-branded assets, social sharing); B2B commerce loyalty (account hierarchies, buying-group rules).
Fielo pricing and implementation: Fielo Channel Performance pricing (Essential and Enterprise plans and modules, editions, cost components, partner marketing features including drip campaigns and lead routing, Enterprise SSO and SCIM); Fielo for building products manufacturing (bidirectional integration with major CRM and ERP systems; launches in under 10 days).
BENGAGED results: Canadian regional distributor case study and Aquatrols case study (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
Brandmovers capabilities and compliance: BENGAGED B2B loyalty platform (hierarchies, MDF allocation, rewards marketplace, SOC 2); named CRM and ERP connectors and implementation timelines disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.

Brandmovers BENGAGED™ vs Fielo: How the Two Platforms Compare