Brandmovers BENGAGED™ vs Maritz: How the Two Platforms Compare

Which is best for events, incentive travel and automotive programs?

Maritz. Business events are its largest unit, it runs incentive travel, and it reports working with nearly every automotive OEM in the US (per Maritz).

If your channel program sits alongside sales meetings, incentive trips or dealer programs for an automaker, Maritz can run them under one company. Its 2025 Starbucks Leadership Experience brought more than 14,000 coffeehouse leaders together (per Maritz). BENGAGED does not include events, incentive travel or employee recognition. Brandmovers runs customer loyalty on a separate platform, BLOYL™, plus consumer promotions such as sweepstakes, instant wins and receipt validation, so a brand can keep channel, customer and promotions programs with one partner.

Which is best for channel program features?

Both publish full channel programs, including MDF, deal registration rewards and tiers. Maritz publishes partner sales claims and data science; BENGAGED publishes buying-group logins and named connectors.

Maritz's partner platform lets partners self-report sales for automated or manual approval, manages MDF proposals, and adds a rules engine, a Promotion Builder for limited-time challenges, leaderboards, surveys, support tickets and an AI chatbot. Its data science team uses partner data to predict behavior and model the effect of rule changes before making them. BENGAGED runs SPIFF programs with independent rules and budgets, MDF allocation and tracking, and rewards for deal registration, demos, training and referrals, across internal and external hierarchies with shared logins for buying-group and dealer networks. If partners must prove sales by self-reported claim, Maritz publishes that workflow; BENGAGED rewards purchases from data sent by your CRM or ERP through real-time API or secure batch file transfer. Ask both for a demonstration against your channel map.

How do BENGAGED and Maritz compare on pricing?

Neither publishes pricing, so compare quotes built on the same program scope, participant count, reward budget and services.

Ask both vendors to separate platform, service and reward costs, to state any catalog, travel or fulfillment fees, and to explain how unredeemed points are handled. Ask both how they handle tax reporting, such as Form 1099, for rewards paid to individual partner reps.

How long does implementation take, and what does switching involve?

Brandmovers cites six to twelve weeks for mid-market BENGAGED programs with a CRM connection, core points program and standard catalog (disclosed by Brandmovers). Maritz does not publish implementation timelines, so ask it for a scoped estimate.

Brandmovers' timeline covers a CRM connection, core points program and standard catalog, and enterprise builds take 90 to 120 days (disclosed by Brandmovers). Programs that ingest distributor ERP or sell-through data fall outside that standard scope, so ask both vendors for a scoped timeline.

Switching also means migrating partner data, hierarchies and points balances; ask either vendor how it handles outstanding points liability, open claims and historical sales data. Aquatrols, a turfgrass technologies manufacturer, relaunched its loyalty program on BENGAGED after its previous vendor shut down. The program's point-earning logic, custom rewards, SSO and system integrations carried over, and it relaunched within a few months. Sales during off-season months have increased as much as 23% at times (disclosed by Brandmovers).

How do BENGAGED and Maritz compare on integration?

BENGAGED names prebuilt CRM and ERP connectors; Maritz describes integration with CRM, PRM and LMS systems without naming them.

BENGAGED has prebuilt connectors for Salesforce, Microsoft Dynamics, SAP, Epicor and Infor (disclosed by Brandmovers), using real-time API or secure batch file transfer, with LMS integration and SSO, so purchase data from a connected CRM or ERP can trigger incentives; distributor sell-through feeds are scoped separately. Maritz says its partner platform works with your CRM, PRM, LMS and other operating systems through an automated data sync. If your incentives depend on a specific CRM or ERP, ask Maritz how it connects and whether it supports SSO.

How do BENGAGED and Maritz compare on compliance and security?

Brandmovers holds SOC 2 Type II and PCI DSS and is GDPR compliant; Maritz does not publish security certifications.

Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP. Maritz's privacy policy states that it uses reasonable and appropriate security measures and addresses California and European privacy law, but it does not publish a trust or security page, SOC 2 or PCI DSS. PCI DSS matters most if your program handles payment card data. Brandmovers provides its SOC 2 Type II and PCI DSS reports on request as part of vendor due diligence; ask Maritz for its current security attestations.

In beverage alcohol, the federal tied-house provision (27 U.S.C. 205(b)) restricts suppliers from furnishing money, services or other things of value to retailers to induce them to buy that supplier's products to the exclusion of others, subject to Treasury exceptions, so a channel incentive aimed at alcohol retailers needs a compliance review whichever vendor runs it. Ask both how they structure retailer incentives in alcohol categories. This is general information, not legal advice.

What support does each provide?

Both are full-service. Maritz configures, launches and maintains channel programs with client success teams; Brandmovers designs and runs BENGAGED programs end to end.

Maritz adds events, incentive travel and automotive services, and has assessed the incentive program of GROWMARK, an agricultural cooperative whose incentive programs date back nearly seven decades (per Maritz). Brandmovers' BENGAGED services center on program design, creative, launch and day-to-day program management; its 2024 acquisition of The A Team, a creative and brand strategy agency, added in-house creative production. Brandmovers also runs consumer promotions, including ValidSpend™ receipt validation, as a separate company service. If you have dealers in Canada, ask both vendors about currency, language and in-country fulfillment.

Who is not the right fit for each?

BENGAGED does not fit programs built on events or incentive travel, and claim-based partner sales is not a published BENGAGED feature; Maritz does not publish buying-group logins, named connectors or security attestations, so confirm them before you decide.

Buyers who want one company for events, incentive travel, automotive dealer programs and channel incentives should start with Maritz. Channel programs that depend on shared logins for buying groups, named CRM and ERP connectors, or SOC 2 Type II and PCI DSS attestations should test Maritz against those needs, since it does not publish them. If your team wants to configure and run the program entirely in-house, ask Brandmovers how much of a managed BENGAGED program your own staff can operate.

What results does each cite?

One BENGAGED distributor saw a 25% average sales increase among enrolled customers versus 5% among non-enrolled customers (disclosed by Brandmovers); Maritz reports $145M in incremental revenue for a manufacturer's dealer program (per Maritz).

The BENGAGED figure comes from a Canadian regional distributor's program, which also doubled customer acquisition after launch (disclosed by Brandmovers). It compares enrolled with non-enrolled customers rather than a randomized control group, so it is not a controlled test. Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category, and Brandmovers client Signia (a B2B program built on BLOYL) won Platinum in B2B Customer Loyalty in both years. Maritz attributes the $145M to increased tier progressions after rule changes in an unnamed manufacturer's program for dealer sales reps, with tier progressions up 15% year over year (per Maritz); it does not state the year, the country or how incremental revenue was measured. Ask both vendors for references in your category and at your partner count.

BENGAGED differentiators

Where BENGAGED is most clearly distinct from Maritz:

• Buying-group and dealer-network access: internal and external hierarchies, role-based access and shared logins.
• Named CRM and ERP connectors: Salesforce, Microsoft Dynamics, SAP, Epicor and Infor via real-time API or secure batch file transfer (disclosed by Brandmovers).
• SOC 2 Type II and PCI DSS: Brandmovers holds both, audited by Hancock Askew & Co., LLP; Maritz does not publish security certifications.