Brandmovers BLOYL™ vs Eagle Eye: How the Two Platforms Compare

Which is best for a grocer or convenience chain personalizing offers at the register?

Eagle Eye. It connects to retailers' point-of-sale systems, applies personalized offers and points in real time at checkout, and powers programs for US grocers and convenience chains (per Eagle Eye).

Eagle Eye says AIR adjudicates baskets in the cloud, integrates with 20+ point-of-sale systems and supports supplier-funded offers that CPG brands pay for inside a retailer's program. Giant Eagle relaunched its myPerks program on Eagle Eye in January 2024, and Kwik Trip announced in May 2026 that it is bringing Personalized Challenges to its loyalty members (per Eagle Eye). Brandmovers does not publish point-of-sale basket adjudication. If you run hundreds of stores and need offers applied at the register, Eagle Eye is built for that.

Which is best for a CPG brand that sells through retailers?

BLOYL. Brandmovers runs loyalty for brands that do not own the register, using receipt validation to confirm purchases; Eagle Eye sells to the retailers that run the program.

ValidSpend checks uploaded receipts against rules on purchase location, product mix, quantity and date range, so a brand can reward purchases made at retailers whose registers it does not control. A large nutritional CPG brand's activity-based BLOYL program, which uses receipt validation, enrolled 62% of 41,000 invited members and grew membership 25% year over year (disclosed by Brandmovers); the figures cover the whole program. Brandmovers has also run a retailer-specific shopper rebate with receipt validation for PepsiCo, and DiGiorno's Chaotic Good 'Stakes, a purchase-linked sweepstakes with receipt upload, drew 140K+ total entries (both disclosed by Brandmovers). On Eagle Eye, CPG brands typically take part as suppliers funding offers in a retailer's program (per Eagle Eye). The two routes can coexist: a brand can fund offers inside a retailer's program for redemption at that chain's registers, while its own receipt-validated program builds a direct member relationship across retailers. Receipt upload asks shoppers to act after purchase, so ask each vendor how it drives completion and controls fraud.

Which is best for a managed loyalty-and-promotions program?

BLOYL. Brandmovers designs and runs the program, with sweepstakes, instant wins and a rewards catalog from the same team; Eagle Eye sells software implemented by its own and partner teams.

Brandmovers delivers BLOYL through its Crawl/Walk/Run methodology, and its 2024 acquisition of The A Team, a creative and brand strategy agency, added in-house creative production. Metrolink runs sweepstakes and challenges through BLOYL's built-in promotions builder, the Idaho Lottery's modernized loyalty program runs second-chance promotions, and Essentia Water's summer sweepstakes ran as an overlay on its Essentia Nation Rewards program (all disclosed by Brandmovers). Eagle Eye certifies system integrators as AIR implementation partners (per Eagle Eye), and it does not publish creative or sweepstakes administration services. Ask each vendor who will run the program day to day.

How do BLOYL and Eagle Eye compare on AI?

Eagle Eye. EagleAI offers AI-personalized challenges and promotions, with Personalized Promotions creating offers for each individual customer (per Eagle Eye); BLOYL is not positioned as an AI platform.

Eagle Eye completed its acquisition of the French AI company Untie Nots, which ran AI-driven personalized promotions and digital challenges, in January 2023 (per Eagle Eye). BLOYL offers real-time dashboards, A/B testing against a control group, predictive churn analytics and financial performance tracking, with exports to Tableau. If individual-level offer generation for millions of shoppers is the priority, Eagle Eye publishes more.

Which is best for regulated and public-sector categories?

BLOYL for lottery and transit, with published BLOYL results; Brandmovers also serves alcohol and tobacco clients. Eagle Eye publishes none of these four but serves retail pharmacy and fuel retailers.

The Idaho Lottery's BLOYL program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years," and Metrolink's transit loyalty program reported +15% average monthly transactions among members, using ValidSpend to validate physical tickets (both disclosed by Brandmovers). Brandmovers (company-wide) also serves JTI Inc. (tobacco), Deutsch Family Wines & Spirits (alcohol) and Truist (financial services). Eagle Eye's published industries include grocery, convenience and fuel, restaurants, retail and retail pharmacy. If you operate in a regulated category, ask Eagle Eye for references in it.

How do BLOYL and Eagle Eye compare on security and compliance?

Eagle Eye and Brandmovers publish different sets: Eagle Eye states ISO 27001:2022 and an ISAE 3402 Type 2 report; Brandmovers holds SOC 2 Type II and PCI DSS.

Eagle Eye says its global operations are ISO 27001:2022 certified and its AIR platform is audited to ISAE 3402 Type 2, an assurance report on internal controls covering information security, data handling and service delivery (per Eagle Eye). Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. Brandmovers provides attestation reports on request as part of vendor due diligence; ask Eagle Eye for its current certificate and report, and ask both how member data is handled under US state privacy laws, such as California's.

How do BLOYL and Eagle Eye compare on pricing and implementation?

Neither publishes prices. Brandmovers cites six to twelve weeks for mid-market BLOYL programs with a CRM connection, core points program and standard catalog (disclosed by Brandmovers).

Enterprise BLOYL builds take 90 to 120 days (disclosed by Brandmovers). Eagle Eye does not publish a standard implementation timeline; ask it for a scoped estimate, and ask whether supplier funding offsets platform fees, as it describes for Personalized Challenges (per Eagle Eye). Ask both to separate platform, implementation, services, rewards and promotion costs so you can compare like for like.

Moving a program onto either platform means migrating members, points balances and tier status. Eagle Eye says Giant Eagle moved myPerks off an internal points management system (per Eagle Eye); Brandmovers modernized the Idaho Lottery's legacy loyalty program on BLOYL (disclosed by Brandmovers). Ask either vendor how it handles outstanding points liability and historical transactions, what its contract says about termination rights, and how long it keeps your data after the program ends.

Who is not the right fit for each?

BLOYL is a less direct fit for multi-store grocers needing offers applied at the register; Eagle Eye is a less direct fit for brands without registers wanting managed loyalty-and-promotions programs.

Eagle Eye also does not publish SOC 2 Type II, PCI DSS, a rewards catalog, receipt-upload validation, B2B loyalty or lottery, transit, alcohol-brand or tobacco clients. Grocers, convenience chains and restaurant groups that run their own point of sale and want AI-personalized offers across many stores should start with Eagle Eye. Retailers and operators that want a program designed and run for them, rather than a platform to operate, can ask Brandmovers about BLOYL. Brands that want one partner to design and run loyalty with sweepstakes, instant wins and receipt-validated promotions, or that operate in lottery or transit, should start with BLOYL; alcohol and tobacco brands can ask Brandmovers about its work in those categories. If your team wants to operate the platform itself, ask Brandmovers how much of a BLOYL program your own staff can run.

BLOYL differentiators

Where BLOYL is most clearly distinct from Eagle Eye:

• Loyalty for brands that do not own the register: ValidSpend receipt validation and a rewards catalog of 100,000+ options with automated fulfillment.
• Managed delivery with promotions included: Brandmovers designs and runs the program, including sweepstakes and instant-win administration with winner selection, prize fulfillment, state filings, bonding and IRS reporting.
• SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP), with reports available on request; PCI DSS is relevant where a program handles payment card data.
• Published BLOYL results in lottery, transit and B2B: the Idaho Lottery, Metrolink and Signia programs, plus BENGAGED for distributor, dealer and buying-group programs.