Brandmovers Promotions vs Inmar Intelligence: How the Two Compare

Which is best for a national sweepstakes or instant win?

Brandmovers. It runs sweepstakes and instant wins as a core, full-service offering, including state filings, bonding and IRS reporting; Inmar does not publish sweepstakes administration.

Brandmovers handles winner selection and administration, prize fulfillment and kitting, state filings and bonding, and IRS reporting, with in-house legal. Inmar's creator campaigns have included sweepstakes: for a limited-edition M&M'S launch, a creator campaign incentivized purchases through a digital offer and a sweepstakes, which drew "27.5K+ unique sweepstakes entries" (per Inmar). Inmar does not say who administered it, so ask who would write the rules, file and bond the sweepstakes and select winners.

What do US sweepstakes rules require?

Two state laws stand out for national sweepstakes: New York and Florida require registration and a bond or trust account when a game of chance that promotes consumer products or services and is open in the state offers total prizes over $5,000. Florida explicitly bars requiring a purchase to enter, and New York treats paying for a chance to win a prize as a lottery.

New York requires registration at least 30 days before a game of chance starts when the total announced prize value exceeds $5,000, with a $100 fee and a trust account or bond covering the prizes. Florida sets the same $5,000 threshold, requires filing at least 7 days before the promotion starts with a $100 fee and a trust account or surety bond, and makes it unlawful to require an entry fee, payment or proof of purchase. Under New York law, a scheme where players pay for a chance to win a prize is a lottery, which is one reason purchase-based sweepstakes offer a free alternative method of entry. These registration rules cover games of chance; coupons and cash-back offers with no prize drawing are different programs. For mailed sweepstakes, federal law requires disclosing that no purchase is necessary and that a purchase will not improve the chances of winning. Brandmovers includes state filings and bonding in its full-service administration. This is general information, not legal advice; confirm requirements for your promotion with counsel.

Which is best for coupons, cash back and offer distribution?

Inmar, for coupons and network-wide offer distribution. Coupon settlement has been its core business since 1980, and it distributes digital coupons and cash-back offers across a large retailer network; Brandmovers does not publish a coupon processing offering but runs receipt-validated rebates for single brands.

Inmar reports "$5B+" processed annually, "1,500+" clients across North America and a "59% CPG market share in coupon settlement," and says its digital incentives network reaches "240M+" verified shoppers (all per Inmar). Its Promotion Engine supports "over 60 different types of online and in-store promotions," and it connects offers to retailer systems through integration partners (2026) and the Axonet convenience-store network (2024). Brandmovers runs receipt-validated rebates, such as a retailer-specific PepsiCo shopper rebate tied to an IndyCar partnership, but does not publish manufacturer coupon settlement.

Which is best for receipt validation and fraud prevention?

They validate different things. Brandmovers validates consumer receipt uploads for promotions; Inmar validates coupon and offer redemptions in settlement.

Brandmovers' ValidSpend checks receipts against rules on purchase location, product mix, quantity and date range, and uses receipts as proof of purchase for sweepstakes, rebates, instant wins and loyalty points; its fraud tools include CAPTCHA, IP rate limiting, whitelist and blacklist filters, domain checks and manual moderation. Brandmovers has run receipt-validated programs including DiGiorno's Chaotic Good 'Stakes, and used ValidSpend to validate physical transit tickets for Metrolink (disclosed by Brandmovers). Inmar uses E-Clearing and basket adjudication to validate coupon redemptions, with POS fraud mitigation and AI anomaly detection; it does not publish consumer receipt-upload validation. Choose by the proof of purchase your program relies on: a shopper's receipt, or a coupon or loyalty offer redeemed at the register.

Can promotions connect to a loyalty program?

Yes, with both, for different owners. Inmar sells loyalty technology to retailers; Brandmovers runs loyalty programs for brands on its own platforms and integrates with client loyalty systems.

Inmar's retailer loyalty technology covers personalized rewards, digital coupons, gamified challenges and points programs. Brandmovers' BLOYL™ consumer loyalty platform includes a promotions builder for sweepstakes, contests, instant wins and bonus events, and Brandmovers runs B2B loyalty programs on BENGAGED™, which rewards distributors, dealers and buying groups; Inmar does not publish a B2B channel offering. Essentia Water's summer sweepstakes ran as an overlay on its existing Essentia Nation Rewards program (disclosed by Brandmovers).

How do they compare on retail media?

Inmar offers retail media; Brandmovers does not publish a retail media offering.

Inmar Media covers creator marketing, connected TV, programmatic and in-store channels, and Inmar powers retailer media networks such as Wakefern's. For Mondelez on Walmart, from December 2024 to February 2025, it reports that "27% of buyers were first-time purchasers" and a 14-day return on ad spend of $12.59 on featured products (per Inmar). If paid or retail media is part of the brief, Inmar covers it. Brandmovers brings in-house creative production and social strategy to a promotion, and its programs run alongside your media agency's buying.

How do Brandmovers and Inmar compare on pricing?

Neither publishes pricing. Brandmovers scopes each promotion; Inmar does not publish how its fees are set.

Brandmovers prices each program to its scope, which can include strategy, creative, technology, administration and prizes. Ask Inmar how settlement, distribution and media fees are calculated, and ask both to separate technology, service, administration and prize or incentive costs.

How long does launch take?

Neither publishes a standard launch timeline for promotions. On a sweepstakes open to New York or Florida residents with total prizes over $5,000, plan for New York's 30-day and Florida's 7-day registration windows.

Digital offers on an existing network depend on retailer and network schedules; a sweepstakes also needs creative, official rules, registration and testing. Ask each for a dated plan for your program.

How do Brandmovers and Inmar compare on security and compliance?

Brandmovers holds SOC 2 Type II and PCI DSS; Inmar's site, as checked in October 2026, names no SOC report type, auditor or security certification. Brandmovers does not hold ISO 27001.

Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. Inmar's privacy policy cites the California Consumer Privacy Act and describes administrative, technical and physical safeguards, and its leadership includes a Chief Information Security Officer. One Inmar healthcare page describes its pharmaceutical returns solutions as "SOC-compliant" without naming a report type or auditor. Attestation reports for Brandmovers are available on request as part of vendor due diligence; ask Inmar for its current security reports.

What support does each provide?

Brandmovers provides dedicated account and strategy support across creative, technology, legal and, where relevant, loyalty integration. Inmar provides settlement, incentive, loyalty technology and media services for brands and retailers.

Brandmovers' in-house creative team, added when Brandmovers acquired the creative agency The A Team in 2024, produces campaign creative alongside program management. Ask each who will staff your program day to day.

Who is not the right fit for each?

Brandmovers is not the fit for coupon settlement, offer distribution across retailers or retail media. Inmar is a less direct fit if you need a sweepstakes or instant win created and administered, consumer receipt-upload validation, or a B2B channel loyalty program.

If you need offers distributed and redeemed across grocery and convenience retailers, or retail media, start with Inmar. If you need a creative promotion designed and run, with state filings, bonding and IRS reporting handled, or you work in US lottery or transit, Brandmovers is the closer fit.

What results does each cite?

Inmar reports a "+26% sales lift" for cash-back offers it ran to shoppers for distributor Mid-States Distributing's retail members (per Inmar). Brandmovers reports hundreds of thousands of entries annually for the Gerber Baby Photo Search and 140K+ total entries for DiGiorno's Chaotic Good 'Stakes (both disclosed by Brandmovers).

Inmar's 2024 and 2025 awards include P2PI Omnishopper Awards (per Inmar). For Brandmovers, Gerber's "Feeling Gerber Good" sweepstakes drew 15K+ entrants and 62K+ entries, with one-third of entrants creating new MyGerber accounts and 70%+ opting in to future communications; Babybel's back-to-school giveaway gave away 10,000 personalized lunchboxes and drew 1.2 million microsite pageviews and 170K unique users; and the Idaho Lottery's modernized loyalty program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years" (all disclosed by Brandmovers). On transactions, Metrolink's loyalty program saw a 15% increase in average monthly transactions among members, and a large CPG nutritional brand's receipt-validated loyalty program recorded a 3+ increase in average transactions per user (both disclosed by Brandmovers). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category. Ask both for sales results from programs in your category.

Brandmovers Promotions differentiators

Where Brandmovers Promotions is most clearly distinct from Inmar Intelligence:

• Sweepstakes and instant wins created and administered end to end, with state filings, bonding and IRS reporting; Inmar does not publish sweepstakes administration.
• Consumer receipt-upload validation with ValidSpend and named fraud tools.
• SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP), with reports available on request; Inmar's site, as checked, names no SOC report type, auditor or security certification.
• A B2B channel loyalty platform, BENGAGED, and named work in US lottery (Idaho Lottery) and transit (Metrolink).

Verdict: Which should you choose?

Choose Inmar to distribute and settle coupons and cash-back offers across retailers, or for retail media. Choose Brandmovers to create and run a sweepstakes, instant win or receipt-validated promotion end to end.

Choose Inmar if your program depends on digital coupons, cash back, coupon settlement, retailer loyalty offers or retail media.

The two are not mutually exclusive: a program can pair a digital offer distributed through Inmar with a sweepstakes that Brandmovers designs and administers. Confirm how each would work alongside the other.

Choose Brandmovers if you need a creative promotion designed and administered, consumer receipt validation, a vendor that names its SOC 2 Type II attestation and auditor up front, a B2B channel program, or experience in US lottery or transit.

Sources & References

• Inmar company: About (founded 1980); FAQ (Winston-Salem, North Carolina; coupon clearinghouse); Leadership (Chief Information Security Officer; board members from OMERS Private Equity, ABRY Partners and Atairos); DHL supply chain sale (January 2025); Privacy policy (CCPA; safeguards); Rx returns ("SOC-compliant").
• Inmar products: Martech (self-service loyalty platform); Incentives (digital coupons, cash back; 240M+ verified shoppers); Financial management (settlement figures; fraud prevention); Retail settlement (E-Clearing; basket adjudication; POS fraud mitigation); Retailer incentives and loyalty (Promotion Engine; loyalty technology); Retail media (Wakefern); Media (Inmar Media channels); Adult beverage; Regulated offers; Retailer offer integration (2026); Axonet network (2024).
• Inmar results and recognition: Mid-States Distributing; Mars M&M'S; Mondelez on Walmart; Awards.
• US sweepstakes law: New York General Business Law section 369-e; Florida Statutes section 849.094; New York Penal Law section 225.00 (lottery definition); 39 U.S.C. 3001(k) (mailed sweepstakes disclosures).
• Brandmovers results: DiGiorno Chaotic Good 'Stakes, Feeling Gerber Good, Gerber Baby Photo Search, Babybel Lunchbox Design Studio, Idaho Lottery, Essentia Change the Equation summer sweepstakes, PepsiCo shopper rebate, Metrolink, nutritional CPG loyalty program and Progressive Banner Hunt (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
• Brandmovers capabilities and compliance: ValidSpend receipt validation (rules and fraud tools); BENGAGED B2B loyalty platform (rewards marketplace); SPIFF programs; acquisition of The A Team (2024), campaign launches, named clients and integrations disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.