Brandmovers Promotions vs American Sweepstakes & Promotion Company: How the Two Compare

Which is best for administering a national sweepstakes?

Both administer national sweepstakes, from official rules to prize fulfillment. American Sweepstakes publishes more detail about administration and says it signs on as an indemnifying third-party administrator; Brandmovers includes state filings, bonding, IRS reporting and prize fulfillment as part of a full-service program.

American Sweepstakes drafts official and abbreviated rules, handles registration and bonding in the states that require it, draws winners with a random number generator, verifies winners by affidavit, files IRS 1099 and 1096 forms, and sources, ships and arranges travel prizes. Walmart's rules for its 2026 customer satisfaction sweepstakes name it the "Independent Administrator." Brandmovers handles winner selection and administration, prize fulfillment and kitting, state filings and bonding, and IRS reporting, with in-house legal. If administration is the whole brief, for example when your agency has already built the creative and entry site, American Sweepstakes' published scope fits that role directly.

What do US sweepstakes rules require?

Two state laws stand out: New York and Florida require registration and a bond or trust account when a game of chance that promotes consumer products or services and is open in the state offers total prizes over $5,000. Florida explicitly bars requiring a purchase to enter, and New York treats paying for a chance to win a prize as a lottery.

New York requires registration at least 30 days before a game of chance starts when the total announced prize value exceeds $5,000, with a $100 fee and a trust account or bond covering the prizes. Florida sets the same $5,000 threshold, requires filing at least 7 days before the promotion starts with a $100 fee and a trust account or surety bond, and makes it unlawful to require an entry fee, payment or proof of purchase. Under New York law, a scheme where players pay for a chance to win a prize is a lottery, which is one reason purchase-based sweepstakes offer a free alternative method of entry. These registration rules cover games of chance; ask counsel how a skill-based contest judged on merit is treated. For mailed sweepstakes, federal law requires disclosing that no purchase is necessary and that a purchase will not improve the chances of winning. Both Brandmovers and American Sweepstakes handle registration and bonding. This is general information, not legal advice; confirm requirements for your promotion with counsel.

Which is best for e-commerce giveaways?

American Sweepstakes. It runs a dedicated e-commerce giveaway practice for online stores and says it has completed more than 250 giveaways; Brandmovers does not publish a separate e-commerce giveaway service.

In American Sweepstakes' model, shoppers typically earn one entry for every dollar spent at the brand's online store, with a free method of entry, and American Sweepstakes provides the rules, registration and bonding, affidavits and tax filings. Its e-commerce clients include automotive creators such as Speed Society, whose 2026 sweepstakes rules name American Sweepstakes as administrator. If your giveaway also needs to validate in-store purchases or reward repeat buyers, Brandmovers publishes receipt validation and loyalty platforms and names Shopify and Adobe Commerce integrations; ask how each vendor would handle it.

Which is best for receipt-validated promotions?

Brandmovers. ValidSpend validates receipt uploads for sweepstakes, rebates, instant wins and loyalty points; American Sweepstakes does not publish a receipt-validation service.

ValidSpend checks receipts against rules on purchase location, product mix, quantity and date range, with fraud tools including CAPTCHA, IP rate limiting, whitelist and blacklist filters, domain checks and manual moderation. Brandmovers has run receipt-validated programs including DiGiorno's Chaotic Good 'Stakes, which drew 140K+ total entries, Nestlé's nine-month 150th anniversary sweepstakes with receipt upload, and a PepsiCo shopper rebate (disclosed by Brandmovers). If your program needs shoppers to prove a purchase with a receipt, Brandmovers publishes that capability. A receipt-upload sweepstakes still needs a free alternative method of entry, as described above; ask each vendor how it handles one.

Which is best for contests, instant wins and specialty sweepstakes?

It depends on the format. Both run contests, and American Sweepstakes publishes judging and public voting; Brandmovers runs instant wins on its own technology; American Sweepstakes publishes insured-prize, survey and nonprofit sweepstakes.

American Sweepstakes administers photo, video and essay contests with judging, public voting and hashtag management, arranges insured-prize programs through underwriting contacts at a flat rate, and runs customer survey sweepstakes for big retailers, which it says account for a large share of its repeat business. Brandmovers runs the annual Gerber Baby Photo Search, which draws hundreds of thousands of entries a year; Nestlé's 150th anniversary sweepstakes, which took entries by social hashtag as well as receipt upload; and instant-win programs with gameboards and advergames, such as Progressive's Banner Hunt, an ad-click-triggered instant win, and Johnsonville's Great Summer Meatup, which paired a sweepstakes with an instant win (disclosed by Brandmovers).

Can promotions connect to a loyalty program?

Brandmovers runs loyalty programs on its own platforms; American Sweepstakes does not publish a loyalty service.

Brandmovers' BLOYL™ consumer loyalty platform includes a rules engine, points, tiered, subscription and hybrid program structures, a rewards catalog of 100,000+ options and a promotions builder for sweepstakes, contests, instant wins and bonus events, and Brandmovers runs B2B loyalty programs on BENGAGED™, which manages channel hierarchies, MDF allocation and SPIFF programs for distributors, dealers and buying groups. Essentia Water's summer sweepstakes ran as an overlay on its existing Essentia Nation Rewards program, and the Idaho Lottery's modernized loyalty program runs second-chance promotions (both disclosed by Brandmovers). American Sweepstakes' published trade work is contest-based, such as Sandals and Beaches contests for travel advisors (per American Sweepstakes).

How do Brandmovers and American Sweepstakes compare on pricing?

Neither publishes pricing. American Sweepstakes offers a free consultation; Brandmovers scopes each program before quoting.

American Sweepstakes says fulfillment costs depend on prize size, weight, quantity and shipping frequency. Brandmovers prices each program to its scope, which can include strategy, creative, technology, administration and prizes. Because the two often cover different scopes, ask both to separate creative, technology, administration, fulfillment and prize costs so you can compare like for like.

How do they compare on technology and integrations?

Brandmovers runs promotions on owned technology and names its integrations; American Sweepstakes does not publish a technology platform or integrations.

Brandmovers integrates its promotions technology with client CRM, e-commerce and loyalty systems, and names integrations with Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor (disclosed by Brandmovers). American Sweepstakes says it advises on data collection platforms; for e-commerce giveaways, entry happens at the brand's own online store. Ask both who builds and hosts the entry experience and how entrant data and consent reach your CRM.

How do Brandmovers and American Sweepstakes compare on security and insurance?

Brandmovers holds audited SOC 2 Type II and PCI DSS attestations; American Sweepstakes does not publish a security certification but publishes indemnification insurance.

Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. Brandmovers does not hold ISO 27001; American Sweepstakes does not publish it either. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. American Sweepstakes publishes $1,000,000 errors and omissions and $1,000,000 cyber liability indemnification policies and says it signs on as an indemnifying third-party administrator. Brandmovers provides attestation reports on request as part of vendor due diligence; ask American Sweepstakes for its security documentation, and ask both vendors for certificates of insurance, the indemnification terms in their contracts and how entrant data is handled under US state privacy laws, such as California's.

What support does each provide?

Brandmovers provides dedicated account and strategy support across creative, technology, legal and, where relevant, loyalty integration; American Sweepstakes says it provides legal advice and consultation on compliance and partners with many advertising and marketing agencies.

American Sweepstakes is led by its founder, Gene Cairo, and offers a free consultation. Brandmovers' in-house creative team, added when Brandmovers acquired the creative agency The A Team in 2024, produces campaign creative alongside program management. Ask each who will staff your program day to day.

Who is not the right fit for each?

Brandmovers is a less direct fit if you need an e-commerce giveaway specialist, insured-prize, survey or nonprofit sweepstakes, published insurance limits, or a compliance-only administrator working behind your agency. American Sweepstakes is a less direct fit if you need creative development, receipt validation, an owned technology platform, a loyalty or B2B channel loyalty platform, named CRM integrations or audited SOC 2 Type II and PCI DSS documentation, none of which it publishes; ask it to confirm.

If you need compliance-first administration for a promotion your team has already built, including e-commerce giveaways, start with American Sweepstakes. If you need one team to design, build and run a promotion, receipt validation, a promotion inside a loyalty program, a B2B channel loyalty program, or experience with tobacco, US lottery or transit clients, Brandmovers is the closer fit.

What results does each cite?

American Sweepstakes publishes no results figures; it says it has powered thousands of promotions, and Walmart's and Speed Society's 2026 sweepstakes rules name it as administrator. Brandmovers reports hundreds of thousands of entries annually for the Gerber Baby Photo Search and 140K+ total entries for DiGiorno's Chaotic Good 'Stakes (both disclosed by Brandmovers).

For Brandmovers, Gerber's "Feeling Gerber Good" sweepstakes drew 15K+ entrants and 62K+ entries, with one-third of entrants creating new MyGerber accounts and 70%+ opting in to future communications; Babybel's back-to-school giveaway gave away 10,000 personalized lunchboxes and drew 1.2 million microsite pageviews and 170K unique users; the Idaho Lottery's modernized loyalty program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years"; and Metrolink's transit loyalty program reported +15% average monthly transactions among members (all disclosed by Brandmovers). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category. Ask both for results from programs in your category.

Brandmovers Promotions differentiators

Where Brandmovers Promotions is most clearly distinct from American Sweepstakes:

• One team that creates, builds and runs the promotion on owned technology, with in-house creative.
• ValidSpend receipt validation with published rules and named fraud tools.
• Audited SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP), with reports available on request.
• Its own consumer and B2B loyalty platforms, named integrations, published program results, Loyalty360 360 Degree (Supplier) Gold (2022) and Silver (2023), and clients in tobacco (JTI Inc.), US lottery (Idaho Lottery) and transit (Metrolink).

Verdict: Which should you choose?

Choose American Sweepstakes when your team or agency has built the promotion and you need a compliance-focused administrator with published indemnification insurance, or when you are running an e-commerce giveaway. Choose Brandmovers when you want one team to design, build and run the promotion, or when it needs receipt validation, a loyalty program or SOC 2 Type II and PCI DSS documentation.

Choose American Sweepstakes if insured prizes, survey sweepstakes or nonprofit sweepstakes are the brief.

Choose Brandmovers if you want instant wins on owned technology with named integrations, results from past programs you can review before you decide, or experience with tobacco, US lottery and transit clients.

Sources & References

• American Sweepstakes company: Homepage (positioning; thousands of promotions); About (founded 2001; Gene Cairo; 75+ years combined experience; client logos); Privacy policy (legal name); Industries (agencies; creative development; surveys; nonprofits); FAQ; Contact (consultation).
• American Sweepstakes services: Services (insurance); Legal compliance (indemnifying administrator; registration and bonding; 1099 filing; insurance); Official rules; Entry management (drawings); Prize fulfillment (affidavits; insured prizes; travel; costs); E-commerce giveaways; Promotions (instant win); Sweepstakes and contests; Social media (judging; public voting); Customer surveys.
• American Sweepstakes results: Portfolio; Walmart sweepstakes official rules, 2026 (Independent Administrator); Speed Society official rules, 2026; Remy Cointreau USA text-to-win; Sandals and Beaches travel-advisor contest.
• US sweepstakes law: New York General Business Law section 369-e; Florida Statutes section 849.094; New York Penal Law section 225.00 (lottery definition); 39 U.S.C. 3001(k) (mailed sweepstakes disclosures).
• Brandmovers results: DiGiorno Chaotic Good 'Stakes, Feeling Gerber Good, Gerber Baby Photo Search, Babybel Lunchbox Design Studio, Idaho Lottery, Essentia Change the Equation summer sweepstakes, PepsiCo shopper rebate, Nestlé 150th anniversary sweepstakes, Metrolink, Progressive Banner Hunt and Johnsonville Great Summer Meatup (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
• Brandmovers capabilities and compliance: ValidSpend receipt validation (rules and fraud tools); BENGAGED B2B loyalty platform (rewards marketplace); SPIFF programs; acquisition of The A Team (2024), campaign launches, client retention, named clients and integrations disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.