Brandmovers Promotions vs Promosis: How the Two Compare

Which is best for an agency that needs an administrator?

Promosis. Much of its published work is administration for promotions created by other agencies, and it describes itself as an administration agency rather than a creative agency; Brandmovers usually designs, builds and runs the whole program.

Promosis' published programs name creative agency partners such as MullenLowe, The Martin Agency and Big Spaceship, with Promosis handling rules, bonding, winner verification and fulfillment, and in some cases building the entry site or instant win engine. If your agency owns the creative and the consumer relationship and needs a specialist to run the compliance side, that model fits. Brandmovers' model is a single team for strategy, creative, technology and administration.

Which is best for a managed program that spans creative and technology?

Brandmovers. It designs, builds and runs each program with in-house creative, in-house legal and owned promotions technology, and its 2024 acquisition of The A Team added in-house creative production, social strategy and brand development; Promosis builds custom sites, games and portals and administers the promotion, often with a separate creative agency.

Brandmovers provides dedicated account and strategy support across creative, technology, legal and, where relevant, loyalty integration. It has run receipt-upload sweepstakes such as DiGiorno's Chaotic Good 'Stakes, which drew 140K+ total entries, and instant wins such as Progressive's Banner Hunt and Johnsonville's Great Summer Meatup (disclosed by Brandmovers). Promosis says its founder works with clients directly and that its team handles custom microsites, games, client reporting dashboards and email campaigns. Ask each vendor which tasks its team performs and which stay with you or your agency.

Who handles rules, filings and bonding?

Both include it. Promosis publishes a detailed administration scope, including New York and Florida bonding and filing, affidavits, 1099-MISC issuance and indemnification; Brandmovers includes state filings, bonding and IRS reporting in its sweepstakes administration, with in-house legal.

Promosis lists official rules writing, surety bonds and filings, bond releases, winner verification through its Prizewinner Portal, affidavits of eligibility and liability and publicity releases, 1099-MISC forms for prize winners, and indemnification against legal issues caused by its own error or oversight (per Promosis). Its guides describe working with brands, agencies and legal teams. Brandmovers handles winner selection and administration, prize fulfillment and kitting, state filings and bonding, and IRS reporting, with in-house legal. Ask both who drafts and reviews the official rules, and what each contract says about liability.

What do US sweepstakes rules require?

Two state laws stand out: New York and Florida require registration and a bond or trust account when a game of chance that promotes consumer products or services and is open in the state offers total prizes over $5,000. Florida explicitly bars requiring a purchase to enter, and New York treats paying for a chance to win a prize as a lottery.

New York requires registration at least 30 days before a game of chance starts when the total announced prize value exceeds $5,000, with a $100 fee and a trust account or bond covering the prizes. Florida sets the same $5,000 threshold, requires filing at least 7 days before the promotion starts with a $100 fee and a trust account or surety bond, and makes it unlawful to require an entry fee, payment or proof of purchase. Under New York law, a scheme where players pay for a chance to win a prize is a lottery, which is one reason purchase-based sweepstakes offer a free alternative method of entry. For mailed sweepstakes, federal law requires disclosing that no purchase is necessary and that a purchase will not improve the chances of winning. This is general information, not legal advice; confirm requirements for your promotion with counsel.

Which is best for receipt validation and fraud prevention?

Brandmovers for owned, automated in-store receipt validation; both describe entry-fraud controls. ValidSpend applies published OCR receipt rules, while Promosis offers receipt review and validation without publishing its method or technology.

ValidSpend checks receipts against rules on purchase location, product mix, quantity and date range, with fraud tools including CAPTCHA, IP rate limiting, whitelist and blacklist filters, domain checks and manual moderation. Brandmovers has run receipt-validated programs including DiGiorno's Chaotic Good 'Stakes, Nestlé's nine-month 150th anniversary sweepstakes with receipt upload and a PepsiCo shopper rebate, and Metrolink's loyalty program uses ValidSpend to validate physical transit tickets (all disclosed by Brandmovers). Promosis lists receipt verification, duplicate receipt detection and proof-of-purchase validation for rebates and receipt-based promotions, and monitors for duplicate entries, bots and vote manipulation. A purchase-based sweepstakes still needs a free alternative method of entry, as described above; ask each vendor how it handles one and how it validates receipts at volume.

Which is best for rebates, judged contests and SMS promotions?

Promosis. It publishes rebate administration, skill contest judging and text-to-win as service lines; Brandmovers supports receipt-validated rebates through ValidSpend but does not publish judging or text-to-win services.

Promosis administers mail-in and digital rebates for manufacturers and retailers, including claim review, eligibility checks and payment by prepaid card, gift card or check, and it reported in 2014 that food maker Kayem had renewed its rebate programs for a sixth straight year (per Promosis). For contests, it coordinates judging, moderation, scoring and tie-breakers through its own judging portal, and its SMS services cover text-to-win sweepstakes and short codes. Brandmovers' ValidSpend supports sweepstakes, rebates and instant-win offers, and its PepsiCo shopper rebate ran on receipt validation (disclosed by Brandmovers). In B2B channel programs, BENGAGED™ manages rebate incentives alongside points, MDF allocation and SPIFF programs.

Can promotions connect to a loyalty program?

Brandmovers runs loyalty programs on its own platforms and integrates promotions with client loyalty systems; Promosis builds custom loyalty programs, such as a digital punch card for Truly Hard Seltzer, without a published loyalty platform.

Brandmovers' BLOYL™ consumer loyalty platform includes a rules engine, points, tiered, punch card, subscription and hybrid program structures, A/B testing against a control group, a rewards catalog of 100,000+ options and a promotions builder for sweepstakes, contests, instant wins and bonus events, and Brandmovers runs B2B loyalty programs on BENGAGED, which manages channel hierarchies, points and rebate incentives, MDF allocation and SPIFF programs for distributors, dealers and buying groups. Essentia Water's summer sweepstakes ran as an overlay on its existing Essentia Nation Rewards program, and the Idaho Lottery's modernized loyalty program runs second-chance promotions (both disclosed by Brandmovers). Promosis lists points and redemption management among its services and has built a retail sales incentive program for Bose, but it does not publish a loyalty platform or rewards catalog.

How do Brandmovers and Promosis compare on pricing?

Neither publishes prices. Promosis offers free estimates on request; Brandmovers prices each program to its scope.

Promosis says its READYsweeps template sites cost a fraction of building a sweepstakes site from scratch, without publishing a price. Brandmovers' scope can include strategy, creative, technology, administration and prizes. Ask both to separate creative, technology, administration, fulfillment and prize costs so you can compare like for like.

How do they compare on integrations and technology?

Brandmovers names enterprise CRM, commerce and ERP integrations; Promosis builds custom API integrations per program and does not publish an integration list.

Brandmovers integrates its promotions technology with client CRM, e-commerce and loyalty systems, and names integrations with Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor (disclosed by Brandmovers). Promosis hosts its promotions on Amazon Web Services and describes case-level integrations, such as transferring opt-in entries to a client's SMS vendor, connecting to an e-gift card site and passing registration data to a client CRM. Neither publishes a public promotions API. Ask both how entrant data and consent reach your systems.

How do Brandmovers and Promosis compare on security and privacy?

Both state SOC 2 Type II and GDPR compliance. Brandmovers also holds PCI DSS; Promosis does not publish PCI DSS.

Promosis announced its SOC 2 Type II report in October 2024 and says it can share security and compliance documentation under the applicable review process; it does not name its auditor. Its privacy policy references GDPR, the California Consumer Privacy Act and COPPA. Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. Brandmovers provides attestation reports on request as part of vendor due diligence; ask Promosis for its current SOC 2 report, and ask both how entrant data is handled under US state privacy laws, such as California's.

Who is not the right fit for each?

Brandmovers is a less direct fit if your agency owns the creative and needs only an administrator, or if your program centers on mail-in rebate processing, judged skill contests, text-to-win or promotions open in Canada, including Quebec, all of which Promosis publishes as services. Promosis is a less direct fit if you need automated OCR receipt validation, a loyalty platform, a B2B channel loyalty program or PCI DSS documentation for a program that handles payment card data, none of which it publishes, or if you want brand strategy and creative production from the same agency that runs the promotion; ask it to confirm.

If you need a specialist administrator for sweepstakes, contests, rebates or SMS promotions created by your team or agency, start with Promosis. If you need a managed sweepstakes with creative and administration in one agency, a CPG receipt-validated program, a promotion inside a loyalty program, a B2B channel loyalty program, or experience with tobacco, lottery or transit clients, Brandmovers is the closer fit.

What results does each cite?

Promosis reports that 71% of players in loanDepot's Ballpark Bingo game agreed to receive marketing communications from loanDepot (per Promosis; the program year is not stated). Brandmovers reports hundreds of thousands of entries annually for the Gerber Baby Photo Search and 140K+ total entries for DiGiorno's Chaotic Good 'Stakes (both disclosed by Brandmovers).

For Brandmovers, Gerber's "Feeling Gerber Good" sweepstakes drew 15K+ entrants and 62K+ entries, with one-third of entrants creating new MyGerber accounts and 70%+ opting in to future communications; Babybel's back-to-school giveaway handed out 10,000 personalized lunchboxes and drew 1.2 million microsite pageviews and 170K unique users; the Idaho Lottery's modernized loyalty program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years"; and Metrolink's transit loyalty program reported +15% average monthly transactions among members (all disclosed by Brandmovers). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category. Promosis also administered JetBlue's 2020 giveaway of 100,000 pairs of round-trip flights to healthcare workers (per Promosis), a measure of scale rather than results. Neither company publishes a comparison group for the results on this page. Ask both for results from programs in your category.

Brandmovers Promotions differentiators

Where Brandmovers Promotions is most clearly distinct from Promosis:

• ValidSpend OCR receipt validation for in-store CPG purchases, owned by Brandmovers, with published validation rules.
• In-house creative and in-house legal alongside sweepstakes administration, so one team designs, builds and runs the program.
• Its own enterprise consumer and B2B loyalty platforms, including channel hierarchies, MDF allocation and SPIFF programs.
• Audited PCI DSS, relevant where a program handles payment card data, alongside SOC 2 Type II (auditor: Hancock Askew & Co., LLP), with reports available on request, and clients in tobacco (JTI Inc.), lottery (Idaho Lottery) and transit (Metrolink), categories in which Promosis publishes no clients.

Verdict: Which should you choose?

Choose Promosis when your team or agency creates the promotion and needs a specialist to administer it, especially for mail-in or manufacturer rebate administration, judged contests, SMS promotions or Canadian entries. Choose Brandmovers when you want one agency to design and run the program, especially one that involves automated in-store receipt validation, a loyalty or B2B channel program, published integrations with HubSpot, Microsoft Dynamics, SAP or Epicor, or PCI DSS documentation for a program that handles payment card data.

Choose Promosis if a detailed, published administration scope, including indemnification, matters most in the brief.

Choose Brandmovers if you want in-house creative and legal alongside sweepstakes administration, or experience with tobacco, lottery or transit clients.

Sources & References

• Promosis company: About (founder and CEO; administration agency; SOC 2 Type II; Prizewinner Portal; clients); Contact (Marblehead, Massachusetts); Clients; Massachusetts corporations registry (search "Promosis": Promosis, Inc., organized April 16, 1997); InternetNews, 1998 (Marblehead promotion-marketing firm); Privacy policy (GDPR, CCPA, COPPA); GDPR compliance post, 2018.
• Promosis services: Services (administration scope, indemnification, AWS hosting, US-based fulfillment, API integrations); Sweepstakes administration (rules, registration, winner verification, fraud monitoring); New York sweepstakes (bonding, filing, 1099-MISC, indemnification); Instant win games; Instant win compliance (receipt validation support); Contest administration (judging); Halo Top 10th Birthday contest (judging portal); Rebate programs; SMS promotions; Loyalty programs; Canada sweepstakes; Introducing READYsweeps; Free estimate; SOC 2 Type II announcement, 2024.
• Promosis programs and reviews: Success stories (agency partners, Truly Hard Seltzer loyalty program, Bose sales incentive program); loanDepot Ballpark Bingo; JetBlue; Salem Five 5 Star Getaway; Busch Light Stream Home Makeover; Kayem rebate programs; Delek Fuel Speed Ahead (SMS code verification; opt-in transfer); G2.
• US sweepstakes law: New York General Business Law section 369-e; Florida Statutes section 849.094; New York Penal Law section 225.00 (lottery definition); 39 U.S.C. 3001(k) (mailed sweepstakes disclosures).
• Brandmovers results: DiGiorno Chaotic Good 'Stakes, Feeling Gerber Good, Gerber Baby Photo Search, Babybel Lunchbox Design Studio, Idaho Lottery, Essentia Change the Equation summer sweepstakes, PepsiCo shopper rebate, Nestlé 150th anniversary sweepstakes, Metrolink, Progressive Banner Hunt and Johnsonville Great Summer Meatup (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
• Brandmovers capabilities and compliance: ValidSpend receipt validation (rules, fraud tools and supported offers); BENGAGED B2B loyalty platform (rewards marketplace); SPIFF programs; campaign launches, named clients and integrations disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.