Brandmovers Promotions vs PromoVeritas: How the Two Compare

When do you need an independent verifier?

When your legal team, a retail partner or a prize sponsor requires the draw or judging to be arm's length from the team that runs the promotion. That is PromoVeritas's core business: it selects winners with certified randomization software or supervised manual draws, judges skill competitions and issues audit trails and certificates of compliance.

Brandmovers selects winners within the programs it runs. Some brands, and the agencies that work for them, appoint a separate party to draw winners or judge entries so the result is arm's length from the team that built the promotion. PromoVeritas is built for that role. Ask whether your program needs it before you scope either vendor. The roles are not exclusive: a brand can appoint an independent verifier for the draw or judging of a promotion another partner designs and runs. If you need both, ask each vendor how entry data and the draw would be handed off.

Can PromoVeritas run a US promotion?

Yes. PromoVeritas publishes US work, including Marshalls' Hidden Designer instant win in New York City, rules for Amazon Web Services' My Cause My Cleats promotion and an Amazon Prime Day sweepstakes across eight markets including the US (per PromoVeritas). Brandmovers' US work includes promotions for DiGiorno, Gerber and Johnsonville and loyalty programs for the Idaho Lottery and Metrolink (disclosed by Brandmovers).

PromoVeritas's website lists a London headquarters and no US address, and in 2024 it said it had "opened up an operation" in the US and referred readers to its "dedicated US team." Its standard terms are governed by the laws of England and Wales, with fees payable in pounds sterling unless otherwise agreed. Brandmovers is headquartered in Atlanta. If US contracting, US-dollar billing or a US-based team matters to procurement, ask PromoVeritas how it contracts for US programs, and confirm the contracting entity, governing law and billing currency in each vendor's proposal.

What do US sweepstakes rules require?

Two state laws stand out: New York and Florida require registration and a bond or trust account when a game of chance that promotes consumer products or services and is open in the state offers total prizes over $5,000. Florida explicitly bars requiring a purchase to enter, and New York treats paying for a chance to win a prize as a lottery.

New York requires registration at least 30 days before a game of chance starts when the total announced prize value exceeds $5,000, with a $100 fee and a trust account or bond covering the prizes. Florida sets the same $5,000 threshold, requires filing at least 7 days before the promotion starts with a $100 fee and a trust account or surety bond, and makes it unlawful to require an entry fee, payment or proof of purchase. Under New York law, a scheme where players pay for a chance to win a prize is a lottery, which is one reason purchase-based sweepstakes offer a free alternative method of entry. These registration rules cover games of chance; ask counsel how a skill-based contest judged on merit is treated. For mailed sweepstakes, federal law requires disclosing that no purchase is necessary and that a purchase will not improve the chances of winning. Brandmovers handles state filings, bonding and IRS reporting; PromoVeritas registered Marshalls' New York City promotion with the relevant state authorities (per PromoVeritas). This is general information, not legal advice; confirm requirements for your promotion with counsel.

Which is best for receipt-validated promotions?

Brandmovers, when you need a defined module. ValidSpend validates receipt uploads for sweepstakes, rebates, instant wins and loyalty points with published rules; PromoVeritas runs receipt-upload promotions but names no validation module or rules.

ValidSpend checks receipts against rules on purchase location, product mix, quantity and date range, with fraud tools including CAPTCHA, IP rate limiting, whitelist and blacklist filters, domain checks and manual moderation. Brandmovers has run receipt-validated programs including DiGiorno's Chaotic Good 'Stakes, which drew 140K+ total entries, Nestlé's nine-month 150th anniversary sweepstakes with receipt upload, and a PepsiCo shopper rebate (disclosed by Brandmovers). PromoVeritas ran UK receipt checks, SMS verification and anti-fraud checks for Cadbury's Giveaway Giveaway in the UK and Ireland in 2025 (per PromoVeritas). A receipt-upload sweepstakes still needs a free alternative method of entry, as described above; ask each vendor how it handles one.

Can promotions connect to a loyalty program?

Brandmovers runs loyalty programs on its own platforms; PromoVeritas publishes no loyalty platform.

Brandmovers' BLOYL™ consumer loyalty platform includes a promotions builder for sweepstakes, contests, instant wins and bonus events, and Brandmovers runs B2B loyalty programs on BENGAGED™, which rewards distributors, dealers and buying groups. Essentia Water's summer sweepstakes ran as an overlay on its existing Essentia Nation Rewards program, and the Idaho Lottery's modernized loyalty program runs second-chance promotions (both disclosed by Brandmovers). PromoVeritas's loyalty work is compliance: it built the terms and conditions framework for Yeo Valley's Yeokens scheme (per PromoVeritas).

How do Brandmovers and PromoVeritas compare on pricing?

Neither publishes pricing. Both scope each program before quoting.

PromoVeritas sets fees in a proposal for each engagement, payable in pounds sterling unless otherwise agreed. Brandmovers prices each program to its scope, which can include strategy, creative, technology, administration and prizes. Because the two often fill different roles, compare quotes for the same scope: ask both to separate rules and compliance, technology, administration, fulfillment and prize costs.

How do they compare on integrations?

Brandmovers names its integrations; PromoVeritas does not publish an integration list.

Brandmovers integrates its promotions technology with client CRM, e-commerce and loyalty systems, and names integrations with Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor (disclosed by Brandmovers). PromoVeritas builds entry sites and, for Amazon Prime Day, connected its entry portal to Amazon's systems with Login with Amazon (per PromoVeritas). Ask both how entrant data and consent reach your CRM.

How do Brandmovers and PromoVeritas compare on security and privacy?

They hold different credentials. PromoVeritas reports ISO 27001 certification; Brandmovers holds audited SOC 2 Type II and PCI DSS attestations and does not hold ISO 27001.

PromoVeritas says it has held ISO 27001, an information security management certification, for six years running as of January 2024; it does not publish the certificate, certifying body or scope, and it does not publish SOC 2 or PCI DSS. Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. If your security team asks for a SOC 2 Type II report, Brandmovers provides attestation reports on request as part of vendor due diligence; if it asks for ISO 27001, request the certificate from PromoVeritas. Ask both how entrant data is handled under US state privacy laws, such as California's.

What support does each provide?

Both manage winners and prize delivery. PromoVeritas publishes claim lines with a professional call-handling team and an automated winner portal; Brandmovers provides dedicated account and strategy support across creative, technology, legal and, where relevant, loyalty integration.

Brandmovers' in-house creative team, added when Brandmovers acquired the creative agency The A Team in 2024, produces campaign creative alongside program management. PromoVeritas's in-house legal and compliance team works with a network of specialist marketing law experts. Ask each who will staff your program day to day.

Who is not the right fit for each?

Brandmovers is a less direct fit if you need an independent third party to draw winners or judge entries, or one compliance partner for promotions across many countries. PromoVeritas is a less direct fit if you want one US-headquartered team to create and run the promotion, since it lists a London headquarters, or if you need a named receipt-validation module, a loyalty platform, named CRM integrations or a SOC 2 Type II report, none of which it publishes; ask it to confirm.

If you need arm's-length verification or multi-country rules for a promotion your agency is running, start with PromoVeritas. If you need a US promotion designed, built and run with receipt validation, a promotion inside a loyalty program, a B2B channel loyalty program, or experience with tobacco clients or US lottery, alcohol, transit or financial-services clients, Brandmovers is the closer fit.

What results does each cite?

PromoVeritas reports building an entry portal to handle more than 40 million entries for an Amazon Prime Day sweepstakes across eight markets including the US, and more than 1,500 billboard prizes worth more than $400,000 for Marshalls' Hidden Designer (per PromoVeritas). Brandmovers reports hundreds of thousands of entries annually for the Gerber Baby Photo Search and 140K+ total entries for DiGiorno's Chaotic Good 'Stakes (both disclosed by Brandmovers).

For Brandmovers, Gerber's "Feeling Gerber Good" sweepstakes drew 15K+ entrants and 62K+ entries, with one-third of entrants creating new MyGerber accounts and 70%+ opting in to future communications; Babybel's back-to-school giveaway gave away 10,000 personalized lunchboxes and drew 1.2 million microsite pageviews and 170K unique users; the Idaho Lottery's modernized loyalty program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years"; and Metrolink's transit loyalty program reported +15% average monthly transactions among members (all disclosed by Brandmovers). Brandmovers' instant-win programs include Progressive's Banner Hunt, an ad-click-triggered instant win, and Johnsonville's Great Summer Meatup, which paired a sweepstakes with an instant win (disclosed by Brandmovers). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category; PromoVeritas won the King's Award for Enterprise in International Trade in 2024. Ask both for results from programs in your category.

Brandmovers Promotions differentiators

Where Brandmovers Promotions is most clearly distinct from PromoVeritas:

• One US-headquartered team that creates, builds and runs the promotion, including state filings, bonding and IRS reporting.
• ValidSpend receipt validation with published rules and named fraud tools.
• Audited SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP), with reports available on request.
• Its own consumer and B2B loyalty platforms, named integrations, and clients in tobacco (JTI Inc.), lottery (Idaho Lottery), transit (Metrolink) and financial services (Truist, Mastercard and Progressive).

Verdict: Which should you choose?

Choose PromoVeritas when you need an independent party to draw winners, judge entries and certify compliance, or one compliance specialist for promotions in many countries. Choose Brandmovers when you want one US team to design, build and run the promotion, or when it needs receipt validation, a loyalty program or a SOC 2 Type II report.

Choose PromoVeritas if your agency is running the promotion and you need arm's-length verification, or if you want a partner that reports ISO 27001 certification. If you need both a full-service build and an independent draw, the two roles can sit with different partners.

Choose Brandmovers if you want one team to create and run a US promotion with receipt validation, connect it to a loyalty or B2B channel program, provide SOC 2 Type II and PCI DSS documentation for vendor review, or bring experience with tobacco, lottery, alcohol, transit and financial-services clients.

Sources & References

• PromoVeritas company: About (founded 2002; London; ISO 27001; 20,000+ promotions; more than 90 countries); Homepage ("Marketing Compliance Experts"); Contact (London address); Terms of Service (governing law; fees); Companies House: PromoVeritas Limited (incorporated 2002); King's Awards 2024, The London Gazette; 2023 year in review (US operation; ISO 27001); US prize promotion tips (dedicated US team).
• PromoVeritas services: Services (audit trails; certificates of compliance); Delivery (draws; judging; claim lines; prizes); Promotional expertise (winner portal); Legal (in-house team; 90+ markets); Digital (entry sites); FMCG (receipt uploads); Fraud prevention; Alcohol promotions compliance.
• PromoVeritas results: Amazon Prime Day; Marshalls Hidden Designer; AWS My Cause My Cleats; Cadbury Giveaway Giveaway; Corona Cero; The National Lottery; Yeo Valley Yeokens.
• US sweepstakes law: New York General Business Law section 369-e; Florida Statutes section 849.094; New York Penal Law section 225.00 (lottery definition); 39 U.S.C. 3001(k) (mailed sweepstakes disclosures).
• Brandmovers results: DiGiorno Chaotic Good 'Stakes, Feeling Gerber Good, Gerber Baby Photo Search, Babybel Lunchbox Design Studio, Idaho Lottery, Essentia Change the Equation summer sweepstakes, PepsiCo shopper rebate, Nestlé 150th anniversary sweepstakes, Metrolink, Progressive Banner Hunt and Johnsonville Great Summer Meatup (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
• Brandmovers capabilities and compliance: ValidSpend receipt validation (rules and fraud tools); BENGAGED B2B loyalty platform (rewards marketplace); SPIFF programs; acquisition of The A Team (2024), campaign launches, client retention, named clients and integrations disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.