Brandmovers Promotions vs Wyng: How the Two Compare

Which is best for a team that wants to build its own experiences?

Wyng. It is built for brands and agencies that build promotions, quizzes and preference experiences themselves, with a no-code studio, templates and a 30-day trial; Brandmovers runs programs for its clients as an agency.

Wyng's studio covers sweepstakes, instant win and spin-to-win games, photo and video contests with voting, quizzes, product advisors, brackets and preference centers, and publishes them as hosted pages or embeds in a site or app. Every experience feeds zero-party data profiles, and connectors pass that data to platforms such as Braze, Klaviyo and Attentive. For a brand team that runs many campaigns a year and wants to own the build, a platform may be more practical than an agency engagement.

Which is best for a managed or complex program?

Brandmovers. It designs, builds and runs each program as a full-service agency with in-house creative and in-house legal; Wyng sells strategy, builds and end-to-end campaign management as optional services on its platform, and its product page says promotion administration is delivered with partners.

Brandmovers provides dedicated account and strategy support across creative, technology, legal and, where relevant, loyalty integration. It has run receipt-upload sweepstakes such as DiGiorno's Chaotic Good 'Stakes, which drew 140K+ total entries, and instant wins such as Progressive's Banner Hunt and Johnsonville's Great Summer Meatup (disclosed by Brandmovers). Wyng gives every new client onboarding support and a dedicated account manager, and its services include end-to-end campaign management. If you want help on Wyng, ask which tasks its team performs and which stay with you.

Who handles rules, filings and bonding?

Both offer it. Brandmovers includes state filings, bonding and IRS reporting in its sweepstakes administration; Wyng sells rules drafting, registration and bonding, affidavits, 1099s and fulfillment as an optional service that its product page says it delivers with partners.

Wyng's services cover official rules drafting, state registration and bond posting, winner list filings, alternate method of entry collection, winner verification, affidavits and releases, 1099 forms and prize fulfillment, and its product page names registration with state liquor boards for alcohol programs. It does not name its administration partners. Wyng's terms of service say the campaign operator is responsible for designing and running the campaign, setting its terms, and, where applicable, selecting winners and obtaining prizes, and that its services "are not designed as compliance tools." Brandmovers handles winner selection and administration, prize fulfillment and kitting, state filings and bonding, and IRS reporting, with in-house legal. Ask Wyng who performs each task and whether its services contract changes the responsibilities in its terms of service.

What do US sweepstakes rules require?

Two state laws stand out: New York and Florida require registration and a bond or trust account when a game of chance that promotes consumer products or services and is open in the state offers total prizes over $5,000. Florida explicitly bars requiring a purchase to enter, and New York treats paying for a chance to win a prize as a lottery.

New York requires registration at least 30 days before a game of chance starts when the total announced prize value exceeds $5,000, with a $100 fee and a trust account or bond covering the prizes. Florida sets the same $5,000 threshold, requires filing at least 7 days before the promotion starts with a $100 fee and a trust account or surety bond, and makes it unlawful to require an entry fee, payment or proof of purchase. Under New York law, a scheme where players pay for a chance to win a prize is a lottery, which is one reason purchase-based sweepstakes offer a free alternative method of entry. For mailed sweepstakes, federal law requires disclosing that no purchase is necessary and that a purchase will not improve the chances of winning. This is general information, not legal advice; confirm requirements for your promotion with counsel.

Which is best for receipt validation and fraud prevention?

Brandmovers for owned, automated in-store receipt validation; both publish entry-fraud controls. ValidSpend applies published receipt rules, while Wyng offers receipt upload with manual review, code validation, or an integration with a third-party scanning vendor.

ValidSpend checks receipts against rules on purchase location, product mix, quantity and date range, with fraud tools including CAPTCHA, IP rate limiting, whitelist and blacklist filters, domain checks and manual moderation. Brandmovers has run receipt-validated programs including DiGiorno's Chaotic Good 'Stakes, Nestlé's nine-month 150th anniversary sweepstakes with receipt upload and a PepsiCo shopper rebate, and Metrolink's loyalty program uses ValidSpend to validate physical transit tickets (all disclosed by Brandmovers). Wyng validates entries against UPC lists and unique codes and integrates with receipt-scanning vendors for automated checks, and its fraud tools include bot scoring, one-time-passcode verification and participation limits. A purchase-based sweepstakes still needs a free alternative method of entry, as described above; ask each vendor how it handles one.

Can promotions connect to a loyalty program?

Brandmovers runs loyalty programs on its own platforms and integrates promotions with client loyalty systems; Wyng positions itself as an engagement layer that sits on top of a separate loyalty platform.

Brandmovers' BLOYL™ consumer loyalty platform includes a rules engine, points, tiered, subscription and hybrid program structures, A/B testing against a control group, a rewards catalog of 100,000+ options and a promotions builder for sweepstakes, contests, instant wins and bonus events, and Brandmovers runs B2B loyalty programs on BENGAGED™, which manages channel hierarchies, points and rebate incentives, MDF allocation and SPIFF programs for dealer networks and buying groups. Essentia Water's summer sweepstakes ran as an overlay on its existing Essentia Nation Rewards program, and the Idaho Lottery's modernized loyalty program runs second-chance promotions (both disclosed by Brandmovers). Brandmovers also integrates its promotions technology with client CRM, e-commerce and loyalty systems, for brands that keep an existing loyalty platform. Wyng says the loyalty platform remains the system of record for points, tiers and member data, while Wyng runs the promotions and games around it.

How do Brandmovers and Wyng compare on pricing?

Neither publishes prices. Wyng quotes by order and offers a 30-day free trial; Brandmovers prices each program to its scope.

Wyng's trial includes all features for 30 days with up to 500 visitors to published experiences, and its contracts set usage limits by campaigns, participants and users, with standard and premium support tiers. Brandmovers' scope can include strategy, creative, technology, administration and prizes. Ask both to separate platform, administration, fulfillment and prize costs so you can compare like for like.

How do they compare on integrations?

Both connect to CRM and marketing systems. Wyng names martech connectors and publishes APIs and an SDK; Brandmovers names enterprise CRM, commerce and ERP integrations.

Wyng names connectors for Braze, Klaviyo, Attentive, Salesforce, Qualtrics and Segment and publishes a developer portal with content and profile APIs and an experience SDK. Brandmovers integrates its promotions technology with client CRM, e-commerce and loyalty systems, and names integrations with Salesforce, HubSpot, Adobe Marketo, Microsoft Dynamics, Mailchimp, Shopify, Adobe Commerce, SAP and Epicor (disclosed by Brandmovers). Ask both how entrant data and consent reach your systems.

How do Brandmovers and Wyng compare on security and privacy?

Both publish SOC 2 Type II and GDPR compliance. Brandmovers also holds PCI DSS; Wyng also publishes HIPAA, CCPA and CPRA compliance and a WCAG 2.1 AA accessibility statement.

Wyng's security hub states SOC 2 Type II, HIPAA, GDPR and CCPA/CPRA compliance, and its evaluation agreement says it uses Amazon Web Services for hosting; it does not publish PCI DSS, and its terms bar collecting payment card numbers in campaigns. Brandmovers' SOC 2 Type II and PCI DSS are audited by Hancock Askew & Co., LLP, and Brandmovers is GDPR compliant. PCI DSS is the payment card industry's data security standard, relevant where a program handles payment card data. Brandmovers provides attestation reports on request as part of vendor due diligence; ask Wyng for its current SOC 2 report, and ask both how entrant data is handled under US state privacy laws, such as California's.

Does ownership matter?

It can for procurement. Brandmovers is an independent, founder-controlled agency; Wyng is a privately held, venture-backed software company.

Wyng was renamed from Offerpop in 2016, and its investors have included Edison Partners, Hearst Ventures and Windcrest Partners. Brandmovers is headquartered in Atlanta, with no private equity ownership. Ask each vendor which entity will contract with you and who supports your program.

Who is not the right fit for each?

Brandmovers is a less direct fit if your team wants to build many experiences itself in a no-code studio, run quizzes, product advisors and preference centers, or connect zero-party data to Braze or Klaviyo through published APIs. Wyng is a less direct fit if you need automated in-store receipt validation from the company running the promotion rather than a third-party scanning vendor, an enterprise or B2B channel loyalty platform, or PCI DSS documentation, none of which it publishes, or if you want administration included by default rather than bought as an optional service; ask it to confirm.

If you need a self-serve platform for frequent sweepstakes, contests, quizzes and preference data, start with Wyng. If you need a managed sweepstakes with state filings, bonding and IRS reporting included, a CPG receipt-validated program, a promotion inside a loyalty program, a B2B channel loyalty program, or experience with tobacco, alcohol, lottery, transit or financial-services clients, Brandmovers is the closer fit.

What results does each cite?

Wyng's 2025 case study says that 45 days into Cymbiotika's three-month summer sweepstakes, the program had created over 112,000 customer profiles and average order value was up 15% (per Wyng). Brandmovers reports hundreds of thousands of entries annually for the Gerber Baby Photo Search and 140K+ total entries for DiGiorno's Chaotic Good 'Stakes (both disclosed by Brandmovers).

For Brandmovers, Gerber's "Feeling Gerber Good" sweepstakes drew 15K+ entrants and 62K+ entries, with one-third of entrants creating new MyGerber accounts and 70%+ opting in to future communications; Babybel's back-to-school giveaway handed out 10,000 personalized lunchboxes and drew 1.2 million microsite pageviews and 170K unique users; the Idaho Lottery's modernized loyalty program with second-chance promotions reported that "Traffic to the site increased over 6X more than previous years"; and Metrolink's transit loyalty program reported +15% average monthly transactions among members (all disclosed by Brandmovers). Brandmovers won Gold (2022) and Silver (2023) in the Loyalty360 360 Degree (Supplier) category. Wyng's Cymbiotika figures are interim results from a sweepstakes whose prizes included a Rivian and $50,000 cash, and neither company publishes a comparison group for the results on this page. Wyng is rated 4.4 on G2 (27 reviews), as of October 2026. Ask both for results from programs in your category.

Brandmovers Promotions differentiators

Where Brandmovers Promotions is most clearly distinct from Wyng:

• Full-service delivery by default, with state filings, bonding and IRS reporting included and backed by in-house legal.
• ValidSpend receipt validation for in-store CPG purchases, owned by Brandmovers, with published validation rules.
• Its own enterprise consumer and B2B loyalty platforms, including channel hierarchies, MDF allocation and SPIFF programs.
• Audited SOC 2 Type II and PCI DSS (auditor: Hancock Askew & Co., LLP), with reports available on request, and clients in tobacco (JTI Inc.), alcohol (Deutsch Family Wines & Spirits), lottery (Idaho Lottery), transit (Metrolink) and financial services (Truist, Mastercard and Progressive).

Verdict: Which should you choose?

Choose Wyng when your team wants to build its own sweepstakes, contests, quizzes and preference experiences in a no-code studio and send zero-party data to its marketing stack. Choose Brandmovers when you want an agency to design and run the program, especially one that involves automated in-store receipt validation, a loyalty or B2B channel program, integration with HubSpot, Microsoft Dynamics, SAP or Epicor, or PCI DSS documentation for a program that handles payment card data.

Choose Wyng if quizzes, product advisors, preference centers, published APIs or connectors to Braze, Klaviyo or Attentive are central to the brief.

Choose Brandmovers if you want an independent agency with in-house creative and legal, state filing and bonding support included in sweepstakes administration, or experience with tobacco, alcohol, lottery, transit and financial-services clients.

Sources & References

• Wyng company: About (New York; clients; leadership); Offerpop is now Wyng, 2016 snapshot (rename); MBLM rebrand release (formerly Offerpop); Edison Ventures investment (Series C investors); Terms of service (campaign operator responsibilities; compliance tools; barred data); Wyng evaluation agreement (AWS hosting).
• Wyng product and services: Sweepstakes and promotions (sweepstakes, instant wins, contests, fraud tools, partner-delivered administration); Why use Wyng for sweepstakes (referral entries; winner tools; integrations); Experiences (experience types); Preference centers; Platform (integrations); Services (rules, registration and bonding, AMOE, affidavits, 1099s, fulfillment, campaign execution); How to buy (pricing by quote; onboarding); Premium support (support tiers); Free trial; Proof-of-purchase promotions (receipt upload, manual review, scanning vendors); Always-on loyalty (engagement layer on a loyalty platform of record); Intelligent Bot Defense; Braze integration; Attentive integration; Developer portal (SDK and APIs).
• Wyng security, results and reviews: Privacy and data security hub (SOC 2 Type II, HIPAA, GDPR, CCPA/CPRA); Privacy policy (card data); Accessibility statement (WCAG 2.1 AA); Cymbiotika case study, 2025; G2.
• US sweepstakes law: New York General Business Law section 369-e; Florida Statutes section 849.094; New York Penal Law section 225.00 (lottery definition); 39 U.S.C. 3001(k) (mailed sweepstakes disclosures).
• Brandmovers results: DiGiorno Chaotic Good 'Stakes, Feeling Gerber Good, Gerber Baby Photo Search, Babybel Lunchbox Design Studio, Idaho Lottery, Essentia Change the Equation summer sweepstakes, PepsiCo shopper rebate, Nestlé 150th anniversary sweepstakes, Metrolink, Progressive Banner Hunt and Johnsonville Great Summer Meatup (disclosed by Brandmovers); Loyalty360 award winners for 2022 and 2023.
• Brandmovers capabilities and compliance: ValidSpend receipt validation (rules and fraud tools); BENGAGED B2B loyalty platform (rewards marketplace); SPIFF programs; campaign launches, named clients and integrations disclosed by Brandmovers; SOC 2 Type II and PCI DSS audited by Hancock Askew & Co., LLP; GDPR compliant. Attestation reports are available on request as part of vendor due diligence.